Genelec unveils ‘even more environmentally friendly’ loudspeakers

With environmental sustainability in mind, Genelec is offering its customers the option of a special RAW aluminium colour finish on a selection of the models in its Studio, AV and Home Audio ranges.

All the models feature the Minimum Diffraction Enclosure (MDE) design, developed by Genelec in close collaboration with industrial designer Harri Koskinen, and made from recycled aluminium.

The RAW versions require no painting and less finishing material than standard painted models thereby creating an even more environmentally friendly loudspeaker that allows the natural beauty of the enclosure’s raw aluminium to shine through and gives each individual loudspeaker a unique look and feel.

MDE design has made possible an extensive range of custom paint finishes, the company said.

With the announcement of the new RAW option, Genelec is confident that “customers will be attracted to the idea of investing in an endlessly recyclable Genelec loudspeaker that is itself largely created from recycled beverage cans and automotive parts – but is now even kinder to the environment.”

Genelec managing director Siamak Naghian explained: “We have been trialling the RAW finish for an extended period of time, gauging customer response while fine-tuning the production process. Although we were driven by the desire to offer a loudspeaker option with even greater sustainability credentials, it quickly became clear that customers across all market segments also loved the ‘industrial’ design aesthetic that RAW represents.

“We hope the audio community will agree that our RAW loudspeakers sound exceptional, are beautiful to look at – and are better for the planet too.”

The models available are all two-way designs, and include the 8020, 8030 and 8040 nearfield studio monitors, the 4020, 4030 and 4040 installation loudspeakers, the new 4420 and 4430 Smart IP loudspeakers and the G Two, G Three and G Four home audio models.