Hearst Rolls Out Anvato’s Digital-Ad-Insertion Technology

Anvato, the integrated TV Everywhere platform provider for broadcasters, has announced that Hearst Television has deployed new digital-ad-insertion (DAI) technology for live streaming at more than 20 of its TV stations. Unveiled in March, Anvato’s server-side technology enables broadcasters to use the same live linear adaptive-bitrate (ABR) streams on every screen, while allowing them to […]