IMG’S Sport 24 to broadcast the 2023 FIFA Women’s World Cup
Sport 24, the first and only live sports channel that’s available on airlines and cruise lines around the world, has agreed a deal with FIFA to broadcast the Women’s World Cup Australia & New Zealand 2023.
The IMG-owned channel will show more than 90 hours of live coverage across 64 matches from this year’s much-awaited tournament, taking place in Australia and Aotearoa New Zealand between 20 July and 20 August.
This deal adds to Sport 24’s extensive international rights portfolio and recent world cup coverage, including the FIFA World Cup Qatar 2022, Rugby World Cup 2023, ICC Men’s T20 World Cup 2022, as well as the upcoming ICC Men’s Cricket World Cup 2023.
Last year, the channel broadcast more than 125 hours of coverage for the men’s FIFA World Cup Qatar, which reached a total of 5 million viewers across 800+ aircraft and 150+ cruise ships.
Richard Wise, SVP, content and channels for IMG’s media business, said: “Off the back of our best-ever FIFA World Cup coverage, we’re delighted to add more thrilling international football to our global rights portfolio for our airline and cruise ship partners. The FIFA Women’s World Cup is set to be a global spectacle and now passengers can watch the very best sporting action even while travelling.”
The 2023 Women’s World Cup will be the first edition to be held in the Southern Hemisphere and co-hosted by two countries. The opening match will be contested between New Zealand and Norway at Eden Park in Auckland/Tāmaki Makaurau, with defending champions the United States kicking off against Vietnam in the same stadium two days later.
Launched in 2012, both Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport. Sport 24 also shows live action from the Premier League, UEFA Champions League, NBA, NFL (inflight only), Formula 1, golf’s majors, tennis’ grand slams and more. Sport 24 is available to airlines on Panasonic Avionics’ Live Television product.