LiveU and Athletic Sports Group team up for contribution and distribution

LiveU and Athletic Sport Group (ASG) are joining forces to offer broadcasters and publishers a full service for sports production and the distribution of live content over IP.

The solution offered by ASG Broadcast Services, incorporates LiveU’s cloud-based Matrix video distribution platform, which enables sports rightsholders and content owners to live stream their sporting event reliably and cost-effectively to multiple destinations and TV stations worldwide.

ASG Broadcast Services manages hundreds of live broadcasts around the world. The group originally used LiveU’s cost-effective contribution and distribution solutions for fight sports and now uses its technology for various sports properties, including football and the recent international distribution of the Swiss National Ice Hockey League.

“LiveU offers a great solution for our clients, delivering high-quality sports content to broadcasters and media outlets at a fraction of the cost of satellite or fibre transmissions. The Matrix platform will enable our clients to share their live feeds worldwide and from local sports teams within a single region so fans can experience the excitement of the game wherever they are,” said Nino Ockhuysen, group CEO of ASG.

Zion Eilam, VP sales (EMEA), LiveU, said, “With our 3000+ client base worldwide, LiveU Matrix opens up the opportunity for rights owners and sports agencies to maximise the global reach of their content beyond the traditional distribution offering.”