New Avid research reveals executive confidence in MAM to drive growth and ROI

Avid has announced new research findings that reveal how the leaders of major global media enterprises are using MAM to improve collaboration and operational efficiency, reduce costs, drive revenue, and deliver a higher return on investment (ROI). The independent study was conducted by Ovum and commissioned by Avid.

Top data points include: MAM implementations are delivering strong results for top media organisations; 66% of surveyed executives lowered the cost of multi-platform distribution; 50% improved real-time collaboration of creative media professionals; 52% improved delivery of personalised content on connected devices; 54% enabled new revenue streams across multiple channels; MAM can deliver strong return on investment and revenue growth; 50% of media executives plan to increase MAM spending over the next five years; 82% see MAM delivering more than 10% of ROI; the ability to quickly introduce new online video services has resulted into average revenue increase of 17% on these new platforms; and MAM can reduce costs — on average, media organisations are reducing multi-platform distribution costs 19-20% with their MAM deployments.

“Many content production and broadcasting infrastructures are built on disconnected solutions that lack the agility, scalability, and efficiency needed to monetise assets across every stage of the content lifecycle,” stated Jeff Rosica, senior vice president, worldwide field operations at Avid. “Ovum’s latest research convincingly demonstrates how cutting-edge MAM solutions enable global media enterprises to improve operational efficiency, reduce costs, and effectively manage the entire media content lifecycle.”

“The data we collected shows that media executives are evolving their perception of MAM from a standalone rich media storage repository to an enabler of end-to-end integrated media asset production and distribution workflows,” said Kedar Mohite, senior analyst, Media & Broadcast Technology, Ovum. “By deploying a unified MAM system, media enterprises can streamline multi-platform asset distribution and monetize premium time-based media assets on multiple non-linear channels.”

The Ovum research shows that integrated digital content platforms are essential for competing in today’s content everywhere world. MAM boosts collaboration and productivity by enabling production teams to access media assets from any location. MAM solutions help media enterprises to reduce lifecycle costs and deliver content to audiences via new multi-platform delivery services. By using MAM as a strategic tool to accelerate multi-platform asset monetisation, organisations can gain significant ROI.

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