Rugby League Commercial strikes three-year deal with digital asset management provider ScorePlay

Rugby League Commercial (RLC) has announced a three-year partnership with digital asset management provider ScorePlay.

The deal, which was facilitated by IMG through its strategic partnership with the Rugby Football League (RFL) and Super League Europe, will provide RLC with access to ScorePlay’s AI-driven media management system which is designed to streamline the process of managing, distributing, and showcasing rugby league assets.

ScorePlay’s system will enable RLC’s media and broadcast partners to creating engaging content for their audiences more efficiently, ScorePlay said. The partnership will cover Men’s Super League Rugby, Men’s Championship, Men’s League 1, Women’s Super League, Wheelchair Super League, England, and the Challenge Cup.

ScorePlay will serve as the media hub for all photo, video, and broadcast requirements, streamlining the management of the league’s extensive content. The 12 teams in the Men’s Super League will have access to personalised workspaces within ScorePlay for access to their specific assets and resources. ScorePlay will also manage the automatic distribution of clips to every Rugby League athlete, using AI facial recognition.

ScorePlay’s system will also be integrated with RLC’s photo agency to enable the direct distribution of high-quality photos and be integrated with creative sports content platform Azzuu.

It will also provide the ability to live-stream up to six games every weekend, coupled with live clipping capabilities and data integration for in-depth analysis plus a usage and analytics dashboard for insights into how RLC’s digital assets are being consumed. All of RLC’s archive will also be tagged automatically using ScorePlay’s AI to make assets searchable for content creators.

Scoreplay chief executive Victorien Tixier said: “We are thrilled to partner with Rugby League Commercial to revolutionise the way rugby league content is managed and distributed. We believe that technology should not only simplify processes but also amplify the excitement and engagement around a sport. Sports is made up of a million stories, and we enable the creativity around telling these stories and fostering emotions and memories in fans.”