Snell appoints new president for North America

Paul Martin has taken on leadership of sales, marketing and service functions for the North American market. “At Snell, we see how the pressures of TV Everywhere and the ongoing evolution of consumer electronics are driving transformation of the broadcast business, and we understand the economic and technical impact of this shift on our customers,” he says.

“As our customers respond to these challenges and embrace new technologies and workflows models, we work right alongside them, ensuring they have the right media management and playout solutions that maximize revenue opportunities and operational efficiencies. Our router, switcher, modular, and conversion product lines are used across the United States and around the world in broadcast operations of all sizes, and we continue to deliver future-proof solutions that support broadcasters’ changing operations.”

In addition to his new role, Martin maintains his role as global managing director for the TV Everywhere division, where he oversees Snell’s product development, sales, delivery and support functions for playout automation, channel-in-a box, media asset management and second-screen solutions. Previously, Martin ran the company’s global manufacturing, supply chain, service operations and customer satisfaction agenda. Martin continues to serve as a member of the Snell management board, which he joined in 2009.

Before joining Snell, Martin worked at BT in senior business-transformation roles, leading the company’s drive to deliver excellence in customer experience. He also served in various manufacturing, logistics and programme management roles at Motorola Semiconductor in the US.

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