Sony pushes into MAM market with new Media Navigator

Sony has announced the launch of Media Navigator, its scalable solution to deliver flexible asset management. The new platform supports a wide selection of media formats, including 4K, and is ideal for a range of professional applications from production companies and regional broadcasters to corporations, government bodies and institutions.

Asset management platforms are often siloed systems that lack collaboration and interoperability, unable to support multiple media formats. Media Navigator has been designed to allow customers to manage, distribute and archive their most valuable assets. Unlike other asset management systems currently in the market, Media Navigator does not require a deep technical knowledge for operation of the platform or the creation of workflows. Media Navigator allows customers to adapt the platform for their specific needs, be it a one-man operation or enterprise level company.

Media Navigator orchestrates key phases of the content workflow from ingest, catalogue and editing to review, approvals, distribution – including cloud — and archive. Designed with the user in mind, the interface is centred on intuitive functionality, which provides an effortless and efficient experience for all users.

“Sony sees Media Navigator as the platform of choice for small to mid-level production environments,” said Niall Duffy, Head of IT & Workflow Solutions at Professional Solutions, Sony Europe. “Based on our research and the customer insight we have received, we know that companies of this size are often managing their media back-up on portable hard drives and using Excel as their database. This often results in displaced or lost files. Content is your most valuable asset, and now Sony is offering a truly affordable and reliable solution, that adapts to the way you work, to keep your assets safe and secure.”