Stats Perform and The Associated Press extend partnership to create ‘one-stop sports content shop’
Stats Perform has extended its relationship with The Associated Press. The agreement means publishers and digital sports apps can obtain Stats Perform’s advanced Opta sports data and AP’s trusted sports journalism, images and headshots via a single point of delivery, creating a one-stop sports content shop.
Alex Rice, chief commercial officer at Stats Perform, said: “This partnership means publishers can easily link the latest news, images, previews and recaps for all major US leagues to contextual Opta stats and insights, to keep their audiences engaged more often, for longer. It streamlines how publishers access and connect sports data, news and images so they can create richer experiences for fans, with less effort.”
Matt Tozer, VP – news at Stats Perform, said: “It’s exciting we’re able to continue to power the sports media marketplace with a combination of insightful data and first-class journalism. Our clients can easily build exceptional products with vast storytelling coverage. It is a big win for anyone wanting to engage sports fans with the best content.”