Synamedia showcasing SaaS-based solutions at NAB 2022

Synamedia is highlighting its software-as-a-service (SaaS)-based portfolio at the 2022 NAB Show. These products and solutions are designed to enable service providers and content owners to create immersive viewing experiences, capitalise on new revenue opportunities, and keep viewers connected by delivering high-quality video to any screen.

“The media and entertainment industry has transformed since we were last at NAB and perhaps the most noticeable difference is the pace of change for video service providers,” said Paul Segre, CEO of Synamedia. “At NAB, we are showcasing how we are helping customers stay ahead of the pack with the agility and flexibility of SaaS solutions that allow operators to start small, move fast and experiment – for example, launching a streaming service in a new market or introducing addressable advertising.”

Highlights include the Synamedia Go cloud video suite and its latest Edge Content Delivery Network (CDN) technology. Addressable advertising and business insights solutions Synamedia Iris and Clarissa, which help service providers understand their audience, monetise their inventory and grow new revenue, are also on show, along with video network solutions including Vivid software-defined workflows.

Advanced security solutions including OTT ServiceGuard, the first solution on the market to protect content across all open platforms, is also at NAB, as is Synamedia Gravity, a platform for deploying and managing next-generation services and experiences across video and broadband devices.