Telstra expands its broadcast and playout services with Cinegy

Telstra Broadcast Services (TBS) is set to expand its broadcast and playout service offerings based on the Cinegy platform. Products such as Cinegy Air will form the backbone of Telstra’s playout service offering.

“We’re delighted to be working with Telstra to help them deliver cloud-based playout and associated services,” said Daniella Weigner, managing director of Cinegy.  “Using Cinegy technology in conjunction with Telstra’s workflow innovations will provide broadcasters with incredible flexibility to manage their content offerings through virtual environments, helping them to deploy new services and channels to respond to special events, programming opportunities and new markets in these changing times.”

‘’By partnering with Cinegy, Telstra Broadcast Services is able to remove the shackles of traditional hardware-based solutions and capex cycles that stifle innovation,’’ said Andreas Eriksson, head of Telstra Broadcast Services. ‘’Our MediaCloud solution is setting the benchmark providing the ability to drive software with rapid ongoing development cycles, which is really powerful for our customers as it enables scale through innovation, responsive changes and agile workflows for new and existing offerings.’’

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