Virgin Media jumps on Olympic bandwagon
The 24 live channels will be available through the Electronic Programme Guide, or through a dedicated BBC Red Button application. For TiVo customers the BBC Red Button service will take advantage of the service’s IP connectivity and will be enhanced with an exhaustive catch-up offering allowing viewers to catch up on key moments of the games at a time of their choosing.
For die-hard Olympophiles looking for even more immersion, in addition to the regular coverage, Virgin Media will also be bringing its customers Olympics content in 3D courtesy of BBC and Eurosport 3D. The BBC will be showing the opening and closing ceremonies in 3D, alongside selected live events and daily highlights in 3D. Due to launch 27th July, Eurosport 3D will broadcast a mix of around eight hours of live coverage in 3D alongside four hours of each day’s main highlights and to provide the most comprehensive 3D coverage of the Games on British television.
Aleks Habdank, director of digital entertainment at Virgin Media said: “With a full range of live channels in HD and the first Olympics in 3D, Virgin Media TV customers are going to be spoilt with an unbeatable experience for watching the 2012 London Olympics. This year’s unprecedented breadth of viewing options will allow fans of any Olympic sport to watch their favourite events live and on demand, and with BBC and Eurosport 3D, viewers will be able to immerse themselves in the Games as never seen before.”
Virgin Media will also have a range of Olympics content available to watch at anytime through its pioneering TV on Demand service. Through the course of the Games, customers will be able to enjoy a range of catch-up content through BBC iPlayer, as well as selected highlights from Eurosport 3D to relive those spectacular moments with incredible depth and realism.