Rio 2016: SES Experiences Record Demand for Satellite Capacity
SES announced a record uptake of its satellite capacity for the Olympics as compared to previous Games.
A total of 23,000 hours of capacity has been booked on four SES satellites — NSS-806, SES-4, NSS-7 and SES-3 — to enable transmission of the Games to broadcasters in The Americas, Europe, Asia, and Africa. SES is serving a total of 10 leading broadcasters based in the US, the UK, Switzerland, Italy, Brazil, and Japan, which includes Eurovision, CNN / Turner and Nippon Television Network.
“SES has provided capacity for the Olympics since 2000, and we are pleased that the capacity demand for Rio Olympics far exceeds the previous editions. For the first time ever, we are using more capacity on more satellites to broadcast more hours of sporting events and news coverage of the Games to a truly global audience,” says Richard Lamb, General Manager of Occasional Use Services at SES. “This record demand illustrates how broadcasters continue to view satellite as an ideal and cost-effective way to broadcast excellent image quality of sporting events live to millions of viewers around the world.”