Avid renews SVG Europe Gold Sponsorship

Avid Business Development Manager | Sports Jason Cowan

SVG Europe is pleased to announce that Avid has renewed its Gold Sponsorship for a further year. Explaining the ongoing relationship, Avid Business Development Manager | Sports Jason Cowan remarks that “Avid’s association with SVG Europe helps raise awareness of our comprehensive sports broadcast solutions among the sports community.

“It also creates new opportunities for us to connect with our preeminent client and user community who help shape our collective future, and to talk to both current and potential customers about the challenges they’re facing and how we can work together to address them.”

Assessing the impact of the many annual SVG Europe summits and events, Cowan notes that they “give the sports video community the opportunity to hear directly from our customers about how they’ve implemented Avid solutions, and how they’re benefiting from those solutions. This also gives our customers the opportunity to share their knowledge, insights and experience with like-minded professionals working in sports broadcast environments.

“This year our partnership with SVG Europe will help raise awareness of our new MediaCentral solutions for sports, which include the new FastServe family of video servers, the expanded Maestro graphics suite, and the next-generation MediaCentral production suite. Our partnership with SVG Europe will help spread the word about how these powerful solutions give sports broadcasters, clubs and venues the tools to streamline content delivery in UHD with fan engaging 2D and 3D graphics on TV, OTT and Social Media networks.”