Create, Share, Engage 2023: Cloud and edge computing pioneers join speaker line-up

A panel of broadcasters involved in an IBC Accelerator project that is pioneering the use of cloud and edge computing will be among the speakers when SVG Europe’s Create, Share, Engage event takes place in London next week, on 3 May.

The ‘Create and Produce Anywhere’ Accelerator project group has been tasked with exploring how to move live production media processing stages between cloud and edge computing at an event, with the aim of deploying software to the best location making the most efficient use of resources in bandwidth constrained locations.

Andrew Copp, lead technical operator, BBC Sport Scotland, Jonathan Hale, contribution project engineer, Warner Bros. Discovery and IBC Accelerator lead Mark Smith will speak about how they and a wider group of broadcasters and vendors are pioneering the use of software-defined production workflows, potentially to the benefit of lower-tier sports.

An early discussion of the Connect and Produce Anywhere project

The IBC Accelerator Media Innovation Programme brings together broadcasters and vendors to solve industry issues. This year, SVG Europe is media partner for the sport-focused projects.

More speakers from SailGP, FIBA, Sunset+Vine, plus more

In addition, SailGP chief content officer Melissa Lawton will discuss SailGP’s approach to distribution, the types of content it creates for online audiences and why, and how that content is created and shared online.

Gauthier Rakotonirina, head of third party marketing at DAZN, will join FIBA Media managing director Andrew Ryan for a keynote interview. They will reveal how the international basketball federation captures and shares content to drive engagement among viewers and create commercial opportunities. The duo will also provide insight into the FIBA Media Athlete Marketing content programme.

They join Raj Mannick, head of digital at Sunset+Vine, who will outline what works and what doesn’t when it comes to creating digital sports content, share some success stories, and highlight how sporting organisations and brands can best make the different platforms work for them.

Taking place at Kings Place in London on 3 May, Create, Share, Engage: Producing and distributing sports content online, sponsored by LiveU, is a brand new in-person event from SVG Europe.

The full day of interviews, discussion and networking will offer essential insight from, and provide guidance for, federations, leagues, associations, clubs and other rights owners, focusing on content creation and fan engagement across digital platforms.

To find out more and to register go to: svgeurope.org/create-share-engage