Creative Technology goes for disguise media servers to expand AR and virtual studio offerings

disguise Technology’s gx 2c and vx 4 media servers

Creative Technology is ramping up its augmented reality (AR) and virtual studio offerings in line with the aims of its new content services division, with the purchase of further media servers from disguise Technologies.

Over the last month Creative Technology has heavily invested in disguise servers, upgrading its stock of gx 2 servers to the latest product on the market, the gx 2c, which allow for higher resolutions and smoother frame rates than ever before.

On top of upgrading the gx 2’s, Creative Technology has also purchased additional gx 2c and vx 4 servers to add to its existing offering, making the company one of the world’s largest stockists of disguise media servers.

Sid Lobb, head of vision and integrated networks at Creative Technology, commented: “Our recent investment in disguise allows us access to some of the best media server workflows available. The flexibility that disguise offers is essential for us in providing collaborative solutions to our customers at the highest levels, and this has been proven time and again across all our markets. We are excited to be able to harness the power of the new servers right from the start of the design process, complementing our new content services division and allowing us to expand our virtual studio and augmented reality services in one seamless workflow.”

The company stated it is an exciting time for broadcast in live events and there is a wealth of opportunity in virtual studio set ups to incorporate disguise xR workflows to create visually engaging and interactive spaces.

Commented Ben Tompsett, head of broadcast at Creative Technology: “Broadcasters and live events companies are demanding more and more complex AR and mixed reality elements in their productions. disguise is at the forefront of this technology and are a valued partner of ours in producing thrilling immersive virtual environments.”

disguise has a reputation for providing reliable, robust, high-quality 3D media servers which integrate with lighting and audio and Creative Technology is confident it is and will continue to be an essential part of its media server portfolio.