deltatre acquires IMPIRE AG

Sports media and technology firm deltatre has announced the acquisition of IMPIRE AG, a leading provider of premium sports data and digital media services, as well as TV graphics and performance analysis technologies in German-speaking markets. In line with deltatre’s steady track record of growth, the acquisition of IMPIRE is said to represent a significant step forward in deltatre’s strategic expansion and constitutes the first corporate acquisition in the Italian firm’s 28-year history.

By combining the strengths and product portfolios of the two market leading companies, deltatre will be able to deliver a more extensive range of best in-class products and services to its global customer base. Moreover, deltatre will also tap into IMPIRE’s attractive client portfolio in German speaking markets, including top media companies, broadcasters, football clubs, federations and leagues. Organisations in the German market that will benefit from the deltatre’s new expanded solutions offering include Axel Springer Verlag, ARD, Clubs as well as others.

In addition to working together to offer a more comprehensive suite of solutions ranging from data gathering to editorial services, IMPIRE’s established presence in the Central European region will accelerate deltatre’s growth in target sectors within the area. The acquisition will also provide deltatre with the global ownership of key proprietary technologies and products such as the VIS.TRACK optical tracking system and the VT.GPS, an easy to use GPS solution for physical performance analysis.

“This union will give us the important opportunity to be closer to our customers and to deliver more fully in the German market directly,” explains Giampiero Rinaudo, CEO and co-founder at deltatre. “Inheriting IMPIRE’s great tradition of technical achievement will constitute a qualitative addition to our portfolio and, most importantly, deltatre will be in a prime position to offer a full spectrum of services not only in Germany, but also to expand to new markets in Central and Eastern Europe.”

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