Euro Media Group selects Sony’s PWS-4500 servers for sports and more

Euro Media Group (EMG) has installed two Sony PWS-4500 Replay & Ingest servers as part of its plan to diversify the current offer for slow-motion and recording solutions. After being used successfully as UHD HDR Master Recorders for high end concerts and events recordings, the Sony PWS-4500 will be used in the UK based EMG Company CTV Outside Broadcast to produce upcoming events in 4K/UHD.

Ronald Meyvisch, CTO of EMG, commented: “For the last decade, we have been focusing too much on a single solution for live sports replays and digitisation of content. Although we have been happy with and will continue to use our existing servers, we know there are now tools with higher performance capabilities, adjustable to the actual workflow required by our customers. We consider it our responsibility to explore and put those new alternatives into use on different types of productions to understand their strengths and explain them to our customers.”

At NAB 2017, Sony announced several improvements to the current features of the PWS-4500. These included the PWS-110CM1 Content Management Station, allowing users to efficiently and easily search for content that can be seamlessly transferred for delivery.

“The PWS-4500 responds to the needs of companies such as Euro Media Group, who are looking for a robust, flexible and versatile server solution for UHD productions, but who also have the need to keep producing HD contents,” explains Norbert Paquet, Strategic Marketing Manager at Sony Professional Solutions Europe. “We are happy to collaborate through this extensive partnership to build a futureproof production platform accepted by operators, technicians and productions”.

Together with Sony, EMG has set-up an in-house training program on the new equipment to enable field teams and customers to educate themselves on the latest technologies & their operations. Before the end of the year, EMG plans to widen the use of the PWS-4500 to other companies within the group.

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