Gearhouse Broadcast partners with Replay Technologies for BNP Paribas Open innovation

Gearhouse Broadcast, the long-time provider of facilities and crew to ATP Media for their production of the ATP Masters 1000 Series and the Barclays ATP World Tour Finals, has partnered with Replay Technologies to bring tennis fans new viewing angles for the BNP Paribas Open in Indian Wells, CA, US.

Tasked by ATP Media, Gearhouse Broadcast has brought Replay Technologies’ freeD into the existing production model to enhance the coverage even further for a worldwide audience.

“We are delighted to be working with Replay Technologies and ATP Media to bring a fresh take on some great tennis action,” explains John Newton, CEO Gravity Media Group, parent of Gearhouse Broadcast. “I really think that viewers will enjoy the different aspects of play that this system will highlight.”

For the first time, viewers will be able to get even closer to the action through the use of the freeD 360-degree replay shots. With 5K camera technology and the ability to switch positions instantly to get the best view of the shot itself, the freeD replay system will deliver crisp and definitive video quality to the viewing world.

“The proprietary freeD system has been used across many major international sports, including the Olympic Games, but making this new move to tennis is very important for us,” says Oren Yogev, CEO, Replay Technologies. “To be working with experienced partners such as Gearhouse Broadcast and ATP Media is quite a milestone, and we are extremely excited about doing more together moving forward.”

The technology will be used for tennis coverage beginning this week at the Indian Wells 1000 Series tournament before being rolled out to further tournaments around the world – alongside other sports and applications that Gearhouse Broadcast is already working to develop.

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