IBC 2023 video interview: Grass Valley chief revenue officer Tim Banks on the cloud, AMPP, and the company’s new era

It’s been a period of big change at one of the industry’s leading technology developers, Grass Valley. At IBC 2023, the company is debuting a host of new solutions aimed at building upon its investments in the cloud and its burgeoning AMPP Ecosystem. Mostly notably here, that’s the introduction of the cloud-native Playout X.

At the company’s press conference in Amsterdam, we caught up with Tim Banks, Grass Valley’s chief revenue officer to break down an exciting time in the brand’s transformative history.