IMG wins CAF media rights for the ‘rest of the World’ territories excluding Sub-Sahara Africa and MENA

IMG has won the exclusive rights to distribute the international media rights for The Confédération Africaine de Football’s (CAF) events in 85+ countries from 2023-2025. This excludes in the MENA region and Sub-Saharan Africa.

The deal will see IMG manage the broadcast deals for the next two editions of the prestigious Africa Cup of Nations (AFCON) – the CAF Africa Cup of Nations Côte d’Ivoire 2023 and Morocco 2025 – as well as the tournament’s qualifiers.

Additionally, IMG will distribute the media rights for the CAF Africa Women Cup of Nations 2024, the CAF African Nations Championship, the men and women’s CAF Champions League, CAF Confederation Cup 2023/24, CAF Africa Beach Soccer Cup of Nations 2024, and the Futsal Africa Cup of Nations 2024, among others.

Robyn Cox, VP & managing director, Africa, for IMG’s media business, said: “The TotalEnergies Africa Cup of Nations is the biggest event on the African continent and one of football’s most watched competitions. We’re looking forward to expanding our partnership with CAF to help unlock greater value from its media rights, grow the competition’s global audiences and enhance fans’ viewing experience.”

The deal strengthens IMG’s partnership with CAF, having recently been appointed as the federation’s global sponsorship agency through 2025, securing a deal with Puma to supply the official match ball for CAF-organised tournaments. IMG also provides marketing intelligence, data analysis and consultancy services to support CAF in the development of its new commercial sponsorship strategy.