LPGA inks video content deal with SendtoNews

The LPGA has released details of a multi-year video distribution with multimedia distribution platform SendtoNews. Beginning with next week’s ISPS Handa Women’s Australian Open, SendtoNews will bring nightly tournament highlights and other video content through its News Partnership Network, which comprises TV, radio, print and online news outlets throughout North America and elsewhere.

SendtoNews’ distribution is estimated to result in 332 million ‘hyper-local’ impressions for the LPGA during the 2013 season alone.

Brian Carroll, LPGA vice-president of television and emerging media, comments: “We are constantly working to grow the exposure of the LPGA and this partnership helps get more attention on golf’s biggest stars. SendtoNews’ centralised distribution pipeline will allow us to efficiently deliver broadcast-ready video to more than 1,000 newsrooms with millions of viewers across all media platforms, particularly in the fast-growing online video market.”

“Major sports brands are discovering that in the changing media landscape, our cloud-based digital distribution model is a simple yet powerful solution to maximize exposure as well as monetise content across an array of traditional and emerging channels,” states Greg Bobolo, SendtoNews’ CEO. “We are proud to welcome the LPGA as an important, premium content contributor that further enriches our growing portfolio of quality, sought-after sports video content.  We look forward to working closely with the LPGA to distributing tournament highlights, top plays and more through our News Partnership Network.”