Media Links comes to the SVG Europe fold as OB/SI Sponsor for unique networking opportunities

Media Links’ Al Nunez, senior vice president of sales, Americas and EMEA

Media Links, a provider of IP-based content transport technology solutions, has joined SVG Europe as a new OB/SI Sponsor.

Today, the company’s technology and engineering Emmy-awarded product portfolio is used for broadcasting the world’s most watched events, including the Winter and Summer Olympics, World Cup Soccer, professional and amateur football, baseball and basketball games, political conventions, Hollywood showcases and much more.

The Media Links family of IP solutions, from the network core all the way to the network edge, provide broadcasters and service providers with the ability to make a soft-step IP migration on a single multimedia service platform, all while using their existing SDI infrastructure. The benefits include support for all existing and future formats and standards, overall cost reduction, as well as the ability to launch seamless workflows that support current and evolving IP networks.

Most recently, Media Links’ MD8000 Media over IP platform was used to transport content for the 2019 Women’s World Cup in France.

Al Nunez, senior vice president of sales, Americas and EMEA for Media Links, commented: “We recognise the importance of the unique networking opportunities that Sports Video Group Europe provides. We have been a long-standing member of both SVG in the Americas and Europe, and we look forward to providing our thought leadership and IP technology solutions to the European region via the SVG Europe initiatives.

“Our media over IP technology solutions are trusted worldwide as robust and reliable and offer a common IP structure that integrates edge, core and control solutions, specifically designed to support interoperable standards while providing a bridge from SDI to IP equipment and infrastructure.”