Sky Sports customers to get 50% more live sport in 2024 with launch of Sky Sports+
Sky Sports is set to launch Sky Sports+, a new place to consume content that will give sports fans 50% more sport to watch in 2024, accessed via live streams, the mobile app and a dedicated new channel, all at no extra cost. It will provide Sky Sports customers with more coverage than ever before from the English Football League (EFL), both tennis Tours and men’s Super League.
Launching this August, Sky Sports+ will be integrated into Sky TV, the streaming service Now, and a revamped Sky Sports mobile app. It will make it easier for fans to browse, discover, and watch sport. With the capability to show up to 100 live events via concurrent streams, fans will have more choice than ever before on what to watch, while the dedicated Sky Sports+ linear channel will showcase a selection of the best live sport.
Jonathan Licht, managing director at Sky Sports, said: “Exceptional sport, covered in an innovative and compelling way, has been a big part of our history. With the introduction of Sky Sports+, we are now able to offer sport fans more choice and an even better experience when watching the live action, at no extra cost.
“For the first time, we will broadcast every game live from across the EFL on the opening weekend. It’s going to be a huge moment for football fans up and down the country and is a fitting way to kick off our ground-breaking new partnership with the EFL. And this is just the beginning; Sky Sports+ unlocks the potential for us to keep evolving and finding new ways to deliver brilliant sport to our customers.”
Sky Sports+ will also give exclusive access to Sky’s great sports documentaries, such as the much-anticipated Darts documentary, two weeks before anyone else. With new and enhanced features, the viewing experience will be more immersive for fans, giving greater optionality on how they watch their favourite sport. Live pause and rewind will be available on all concurrent streams, and the ‘Recap’ feature currently available for Premier League and Championship games will also be made available for EFL games shown on the Sky Sports+ linear channel.
Once live, customers with a full Sky Sports subscription won’t need to do a thing; Sky Sports+ will simply drop into the existing Sky experience, across Sky Glass, Sky Stream, Sky Q, and Now.
The revamped Sky Sports app will also become the ultimate home of sports streaming on mobile devices with Sky Sports+ streams accessible via event centres in the app. New personalisation features will help fans follow their favourite teams and competitions more easily. An improved multi-sports scores section will offer fixtures, live scores and an extended view beyond the usual seven-day football calendar. Refreshed design and navigation, including a much-requested dark mode will improve usability.
For instant, contract-free access to all Sky Sports channels, non-Sky subscribers can purchase a Now Sports Day or Month Membership. From August, this will also include every single live Sky Sports+ stream and on demand catch-up content. As part of the Sky Sports+ launch, Now members will also be able to pause and rewind live sports content for the first time.
The full Sky Sports package includes an unrivalled line up of sport and record audiences tuned in during 2023. Football fans can watch more coverage of domestic leagues with Sky Sports than any other broadcaster, including Premier League, EFL, SPFL, and WSL. Through long-term deals, sport fans can continue to enjoy award-winning coverage of Formula 1 and England domestic cricket. 2024 has also seen the return of tennis and a ground-breaking Super League deal where every match will be covered live. This, on top every golf Major, NFL, netball, darts, boxing, summer rugby union internationals, means that Sky Sports has something for every sports fan.