Media Links’ John Smith looking forward to ‘lively debate’ about viewer engagement at SVTS 2016

John Smith, managing director of Media Links EMEA, has been discussing his appearance on the Interactivity and In-Stadium Innovation panel that will take place as part of SVG Europe’s Sports Venue Technology Summit on 11 February at the RAI Exhibition Centre, Amsterdam.

“I am delighted to have been invited by Sports Video Group to participate in the discussion which promises to be a lively debate about engaging viewers at home and in-stadium and the future of sports venues,” confirms John Smith, managing director, Media Links EMEA. “As the industry moves to IP-based in-studio and remote production infrastructures, Media Links provides effective solutions to enhance the viewers’ experiences and maximise the return on investment for the clients and yet supply unmatched service levels for many customers including sports viewers across the globe. I will be happy to share our insight and knowledge with the other experts on the panel.”

Moderator and SVG Europe managing editor David Davies comments: “Deepening fan engagement through new technology is the name of the game as sports associations and venue operators seek to maintain the attention of an increasingly distracted populace. This requirement can find fruition in multiple forms – through greater integration of social media and bespoke video into the content relayed on stadium displays, to the ability for fans to access statistics, game highlights and more on their smart devices. Accordingly, many of these developments will come under scrutiny in the discussion: ‘Getting Even Closer to the Action: Interactivity and In-Stadium Innovation’.”

Other panel participants include: Ofir Benovici, senior director – Broadcast Productions, Avid; Marc Brunke, technical director, BroaMan; Lars-Olof Janflod, marketing & PR director, Genelec.

For further information or to register please visit

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