Professional Squash Association boosts fan experience at World Championships with Grabyo
The Professional Squash Association (PSA) has chosen Grabyo to enhance its social and digital offering during the 2018-2019 PSA World Championships. The aim of the association is to expand its digital video strategy to engage fans across the world.
After a successful 2018 campaign, the PSA will build on its recent multi-year broadcast deal with Facebook by further elevating its own social video content with Grabyo. Positioning its social channels as the ‘go-to’ for quality content, the PSA is going to be able to drive subscriptions to its OTT platform, SQUASHTV, to ensure its global fanbase doesn’t miss a shot.
The PSA uses Grabyo’s cloud video platform to produce advanced live streams for matches and publish real-time highlight clips to Facebook, YouTube, Twitter and Instagram. The association also provides enriching experiences by engaging fans outside of match play, with insightful ‘behind the scenes’ content with players and greatest moments wrap-ups.
Alex Gough, PSA chief executive, commented: “Ahead of our showpiece event in Chicago, we wanted to take the next step in our commitment to media innovation. We want to ensure our global fanbase has access to squash no matter where or how they want to watch. We’re excited to continue delivering content that will connect with our fans and grow our fantastic sport.”
Grabyo’s Studio platform enables PSA to quickly and easily create, edit and publish video clips to social media moments after they happen, helping to unlock the value of being first to market with video content to reach the vast social audiences who are engaging with video.
The PSA also uses Grabyo’s Producer platform to live stream content directly to social media. The live content creates a community-based, shared viewing experience for the online audience. Live commenting and discussion on live video posts increases engagement and creates more memorable moments for fans, increasing viewer loyalty and encouraging customer conversion.
During the J.P. Morgan Tournament of Champions PSA Platinum event in January, the PSA’s video content achieved over 3.5 million views on social media, highlighting consumer appetite for social and mobile video and reflecting the success of its focus on digital video.
Gareth Capon, Grabyo CEO, added: “We’re proud to be a part of such an innovative content offering. PSA’s media strategy is focused and forward-thinking, servicing exactly what fans are looking for, while being well-positioned to scale as digital audiences grow. Digital consumption is the future of sports media, and PSA is a fine example of how to put fans at the heart of everything.”