Signiant looking forward to engaging with ‘key decision-makers’ through SVGE sponsorship
December 22 brought the news that Signiant had joined SVG Europe as a Gold sponsor. More recently still, director of demand generation Sharon Palermo has been reflecting on the expected benefits of this sponsorship.
A brand with major recognition throughout the broadcast community, Signiant delivers intelligent file movement software that helps the world’s leading content creators and distributors ensure fast, secure delivery of large files over public and private networks. Built on Signiant’s patented technology, the company’s on-premises software and SaaS solutions move petabytes of high-value data every day between users, applications and systems with proven ease.
Sports broadcast remains a key market for the company, and in a recent blog posting Signiant reflected on the benefits of efficient media file transfer for sports production.
Explaining the decision to join SVG Europe, Palermo comments: “Being an SVG Europe sponsor provides Signiant the opportunity to engage with leading sports broadcasters, distributors and production teams. The array of sponsorship programmes SVG Europe offers is pretty impressive. We’re able to get in front of key decision-makers in the right space, at the right time, creating valuable outcomes for SVG Europe members and Signiant.”