Slovenia’s Sport TV to air Extreme E

New electric off-road championship Extreme E has signed a broadcast deal with Slovenia’s sport-only public television channel Šport TV.

The station, based in Ljubljana, will televise Extreme E’s races live and in English on its linear channels, Šport TV 1, Šport TV 2 and Šport TV 3. In addition, viewers will be able to enjoy coverage on the broadcaster’s digital platform Sport_TV. Extreme E’s behind the scenes documentary shows, Climate Changers and The Electric Dream, will also be available on the channel’s video-on-demand collection.

Slovenia is one of the most bio-diverse countries in the world with over 53% of its total land mass devoted entirely to protected forest and Ljubljana has been awarded ‘Europe’s Greenest Capital’ by the European Union. Electric vehicles sales are also on the rise among the population.

Ali Russell, chief marketing officer at Extreme E, said: “We are delighted to be bringing our exciting broadcast package to Slovenia with Šport TV. Not only does this nation love its sport, it also shares many of Extreme E’s core values, including the importance of reducing carbon emissions through electric vehicle technology.

“I am confident that the combination of Extreme E’s thrilling wheel-to-wheel racing combined with its sport for purpose mission, will totally capture the imagination of Šport TV’s audience. I can’t wait to bring the action to them when we go racing in Saudi Arabia in just 10 days’ time.”

Marko Bogovac, general manager at Šport TV, said: “We constantly offer new and interesting sports content to our audience, and at the same time, Šport TV is recognised as a national sports channel dedicated to providing added value to society as a whole. This electric off-road championship is an excellent example of endorsing values that are highly appreciated in Slovenia, such as sustainability, green economy and the importance of reducing carbon emissions. We are happy that through this partnership we will have another opportunity to work together towards a great cause.”

Extreme E will start racing next month, with nine entries confirmed. These are Segi TV Chip Ganassi Racing and Andretti United (USA); Veloce Racing, JBXE by Jenson Button and X44 by Lewis Hamilton (UK); ABT CUPRA XE and Rosberg X Racing (Germany); Hispano Suiza XITE Energy Team and ACCIONA | Sainz XE Team (Spain).

The championship will race across the world’s most remote environments to demonstrate the performance and benefits of electric vehicles and clean technology, while highlighting the impact that climate change is already having on these ecosystems, such as melting ice caps, deforestation, desertification, retreating mountain glaciers, plastic pollution and rising sea levels.

Extreme E’s first race is set to take place in AlUla, Saudi Arabia (3-4 April), before heading to Lac Rose, Senegal (29-30 May), Kangerlussuaq, Greenland (28-29 August), Para, Brazil (23-24 October) and Tierra del Fuego, Argentina (11-12 December).

Races will be held without spectators and broadcast as two-hour programmes, in a bid to reduce the championship’s carbon footprint.

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