Sportradar to power new Tennis Channel DTC streaming service

Following a comprehensive RFP process, Sportradar has been chosen by Tennis Channel to power the launch of the network’s direct-to-consumer (DTC) streaming platform. For the first time, the platform will include access to Tennis Channel’s marquee, 24/7 linear channel alongside thousands of hours of live and on-demand matches and original programming.

Sportradar will develop the new service, expected to be available to all tennis fans in the US in early 2024, with a focus on creating a seamless, direct-to-consumer experience incorporating dynamic data integrations and a wide range of user-friendly features.

Sportradar is utilising its OTT solution to help manage the end-to-end workflow of Tennis Channel’s DTC service, including the delivery of a cutting-edge UX design, development of all connected TV apps, such as Samsung TV, Fire TV, Roku, or Apple TV, and the OTT backend, video encoding for all events and integration of relevant third parties as the main technical integrator. This new platform will be optimised to scale with the growing demand of Tennis Channel’s subscriber base.

Key features of the delivery include multichannel video programming distributor (MVPD) integration to service authenticated cable customers as well as dynamic advertising integration to enable effective monetisation of the service.

“Tennis fans in the US deserve a dynamic viewing experience that delivers the best tennis content and live matches right to their fingertips. With Sportradar’s industry-leading data-driven, end-to-end OTT solution, Tennis Channel will have all the tools and capabilities to meet the needs of their fans all over the US,” said Patrick Mostboeck, SVP, audiovisual at Sportradar. “We are thrilled to work closely with Tennis Channel to deliver a platform that allows them to continue to grow engagement with the sport of tennis.”

“Tennis Channel has a longstanding relationship with Sportradar as we’ve worked together to bring Tennis Channel’s unparalleled coverage of the sport of tennis to markets outside the US,” said Andy Reif, senior vice president, Tennis Channel International. “Now, we’re extremely excited to work with them to bring our flagship linear Tennis Channel directly to tennis fans throughout the US via a new, best-in-class streaming platform, something they haven’t had the chance to enjoy before.”