SVG Summit 2018: How OTT and social media are changing video with microtransactions, fragmentation and interactivity
As OTT and social media content delivery becomes prevalent and more important to sports fans, there is an increasing demand on production teams to create content in new ways.
At the 2018 SVG Summit, a panel of industry experts examined how networks and leagues are changing their production philosophies, workflows and business models to keep fans engaged on every screen.
The panelists were Michael Allen, SVP, digital product management, NBA; Andrew Barge, head of sports broadcast partnerships, Twitter; Eric Black, CTO, NBC Sports Digital and Playmaker Media; and Jolie Roberts, head of U.S. sports pPartnerships and content development, Dailymotion.
The session was moderated by Brandon Costa, director of digital, SVG.
This story first appeared on Sports Video Group US. To read more, go to: https://www.sportsvideo.org/2018/12/17/svg-summit-2018-how-ott-and-social-media-are-changing-video-microtransactions-fragmentation-interactivity/