Tata Communications to launch new media backbone in collaboration with Net Insight
To continue to meet the industry’s growing bandwidth demands, Tata Communications is launching a new media backbone, the global 100G IP, in collaboration with Net Insight.
This new backbone will enable broadcasters, sports organisations, over the top (OTT) companies and esports businesses to offer their audiences worldwide more immersive viewing and gaming experiences and transform how they operate through cost efficient full remote or distributed production.
Working together for over a decade, Net Insight’s Nimbra multi-service media transport platform is a key component in Tata Communications’ Video Connect network which has expanded globally on every continent, and for clients including MotoGP, PGA European Tour, World Rally Championship, Star Sports, Encompass and the English Premier League.
In recent years the demand from broadcasters, and sports rights holders in particular, to transition their live event operations to a remote production model has intensified. The ability to streamline costs yet deliver rich content to viewers hungry for live experiences is a strategic necessity in the fight for audience share.
The implementation of Video Connect opened up unlimited capabilities for Tata Communications to offer services to the media market. Initially targeting small to medium size media customers based on a 622MB backbone, the two companies have worked in lockstep to achieve a single goal; to win more business together for the media market. Starting with just five units of Net Insight’s Nimbra platform, Tata Communications currently have more than 600 units deployed.
Discussing the partnership, Jeremy Dujardin, chief technology officer, media and entertainment services, Tata Communications, commented: “Net Insight is one of our most valuable partners in the media space. The core of our media platform is global media network, Video Connect, which from day one has been based on the Nimbra series of switches.
“Our Video Connect network can facilitate lossless, lightning-fast content transfer across all stages of the media value chain. The ability to provide everything from uncompressed video, to J2K down to MPEG compressed video is critical, Net Insight gives us this ability which is an advantage we pass on to our media customers.”
Tata Communications and Net Insight have released a new case study discussing their latest collaboration. You can read the full case study here.