Telstra, ARLC deal bringing Rugby League matches to mobile devices

For the first time, Australian Rugby League fans will be able to watch matches live on mobile phones and tablets, regardless of their carrier, thanks to a new five-year digital media and sponsorship agreement between Telstra and the Australian Rugby League Commission.

Under the partnership, Telstra will acquire the following properties: exclusive broadcast rights of all NRL matches for mobile and tablet devices; naming rights to the Premiership and Sunday Football; operation of the NRL website and related team sites, the official NRL app, and the official NRL fantasy games; extensive highlights packages during and after games; exclusive post-game access/press conferences to mobile and tablet devices; and extensive signage and marketing activation rights.

Shane Mattiske, interim ARLC CEO, comments: “The renewal of our partnership with Telstra is great for the game and great for all fans. Over 12 years Telstra has been a key partner at every level of the game and we are delighted they have extended their commitment to rugby league.  This extended partnership will see a significant investment in innovation that will deeply engage more fans than ever before in the excitement of Rugby League.

“Telstra’s commitment and enthusiasm to delivering leading edge technology to fans through innovative mobile and ‘tablet’ coverage, a new official app, and a great new NRL.com and club websites has been a key factor in renewing our association. Telstra is a partner that deeply understands the game and you can’t help but be impressed by what they are committed to achieving over the next five years.”

Telstra CEO David Thodey adds: “Whether it is watching live coverage of the Telstra Premiership while [Australians] are out and about, catching up on the latest news or highlights or competing with friends in fantasy football and tipping, the 2013 season will see Telstra and the NRL deliver an unprecedented experience.”