uniqFEED renews sponsorship of SVG Europe for another year

UniqFeed’s Lukas Gysin

Provider of software-based virtual advertising technology, uniqFEED, has renewed its sponsorship of SVG Europe for another year.

The company said it was pleased with SVG Europe’s response to the COVID-19 pandemic, which involved switching many of its events over to virtual versions, as well as providing members with support.

Lukas Gysin, CEO and founder of uniqFEED, said: “uniqFEED is delighted to be renewing its partnership with SVG Europe. Over the past year we have found the partnership to be invaluable, due the many opportunities for industry engagement, networking and brand exposure it provides.

“We find SVG Europe to be a very hands-on and innovative company with a dedicated team, who responded quickly and pragmatically to the COVID-19 crisis, adapting their offering to include virtual events and interviews to ensure that partners and sponsors still have ample opportunities for engagement,” continued Gysin.

He added: “SVG Europe is also a great resource for keeping up to date with the goings on of the industry, as they produce regular, insightful content on their website and social media channels and through their newsletter.

“SVG Europe is a platform for sport broadcasting leaders to communicate, exchange and inform about the latest trends and achievements. Moreover, SVG Europe offers an extensive network of thought-leaders, innovators and decision-makers within the sports industry; such a platform is essential to create and showcase our computer vision based groundbreaking virtual advertising technology to the right people. We are excited to be part of the SVG Europe team.”

uniqFEED software overlays with perimeter boards at sports venues with augmented content to boost advertising revenue streams for rights holders by creating multiple augmented localised feeds, so that different geographical regions are exposed to different and more relevant advertising.

The technology is unobtrusive, requiring no adaptation to perimeter boards, cameras or other equipment at the stadium. The solution is cost effective and scalable and can be seamlessly integrated into the broadcasting workflow on-site or remotely.

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