UNIV powering second screen World Cup broadcasts for Televisa
Unified Video Technologies (UNIV) is bringing fans in Mexico closer to the FIFA World Cup action with its interactive iVE second screen platform. Grupo Televisa, the largest media conglomerate in Latin America, will use iVE to power live broadcasts of World Cup games and events using a 360-degree surround, interactive video experience to viewers at home or on the move.
Grupo Televisa will live-stream the games via iVE live from Brazil. The interactive surround capability will enable audiences to experience the thrill of being there, following the action on the field through the iVE second screen app on iOS mobile devices. By moving their devices through space using iVE, viewers will be able to navigate and enjoy a physical experience of being onsite.
iOS and Web users can head to the App Store and search for “surround video” to download the app and enjoy the iVE experience.
iVE uses unique multi-lens cameras to capture live events, including sports and entertainment, from a variety of viewpoints. The service then stitches the video and renders it to create a fully interactive, up-close and personal 360-degree first-person experience. Viewers may participate in the event as it happens or on demand.
The iVE experience is powered through a partnership between UNIV and yellowBird, a company that specialises in Surround Video production services for broadcast, advertising and entertainment industries.
“Whether at home, in the office, in the car, or otherwise on the go, iVE creates a unique 360-degree, over the top Dome effect delivered via real-time, OTT streaming,” said Pablo Goldstein, CEO, UNIV. “We are thrilled at the opportunity to work with Grupo Televisa and deliver this groundbreaking mobile, interactive experience to Televisa viewers.”