Vizrt Gets Social with Trendrr
Vizrt and Trendrr will demonstrate how their complementary technology creates an end-to-end social TV platform that lets broadcasters show viewers what’s trending in social media within real-time on-screen graphics. The demonstration, taking place at Vizrt’s NAB booth, SL3305, will be one of several Social TV presentations by Vizrt and its key partners. With its product Trendrr.TV, Trendrr offers a real-time platform for analyzing social data around television, media, and brands. It’s currently the only service that tracks television engagement across multiple data sources. Trendrr data can now be fed directly to Vizrt live graphics systems.
Having real-time data that measures and analyzes the nature, volume, and patterns of this social media activity is a valuable resource for broadcasters. Social data analytics can show what’s trending, create “brand lift” for products mentioned in social posts, engage the younger demographic, and support sales, marketing, and advertising efforts.
“Through our partnership with Trendrr, we’ve developed a streamlined solution that lets broadcasters acquire meaningful social data about their shows and push it to air quickly,” says Petter Ole Jakobsen, CTO of Vizrt. “This creates a snapshot of what viewers are saying about the show, its unfolding drama, and their reactions to hot topics at any given moment. This window on the social media world also gives TV producers, station management, and advertisers valuable insight into how to maximize their programming, second screen, and marketing efforts.”
Trendrr.TV analytics can parse voluminous social data by gender, viewpoint, geo-location, or any social strata or demo. The data can also show the level of social activity, when it’s surging or waning, and correlate heightened activity with specific events or topics. Trendrr.TV data can be fed to Vizrt’s live broadcast graphics systems for real-time display including: Viz Artist for 3D graphics design, Viz Trio CG graphics system; Viz Content Pilot, a template-based graphics system; and Viz Engine, a real-time HD video and 3D graphics compositing and rendering system.
“The importance for broadcasters to have the ability to elegantly integrate real-time viewer feedback , feelings and behavior is essential. This allows them to create the rich multi-platform user experiences” adds Mark Ghuneim, CEO of Trendrr.