Athletes Unlimited teams up with ScorePlay

Women’s sports leagues network Athletes Unlimited has struck a partnership with sports digital asset management firm ScorePlay.

The alliance marks a shift in the league’s digital infrastructure, as it moves away from using multiple platforms management, indexation, distribution and video hosting, consolidating its digital asset management under ScorePlay’s all-in-one solutions.

Jenny Jeffries, VP of social and content at Athletes Unlimited, is spearheading the collaboration. She said: “We are thrilled to partner with ScorePlay. Their technology not only streamlines our digital content management but also aligns perfectly with our vision of innovation and excellence in women’s sports.

“This partnership is more than a technological upgrade; it’s a statement of our commitment to providing the best possible platform to showcase not only our leagues but the stories of our athletes both on and off the field and court.”

ScorePlay chief executive Victorien Tixier commented on the partnership: “Athletes Unlimited is at the forefront of redefining women’s sports, and we are proud to support them with our technology. This partnership is a testament to our shared commitment to elevating the sports experience through innovative solutions. We believe in the stories that power sports, and AU see the same potential for storytelling in their league.”

The collaboration will provide enhanced access to content for fans and key stakeholders such as athletes and partners. With ScorePlay’s platform, Athletes Unlimited will streamline its content management processes, ensuring a more efficient and effective distribution of digital assets.