Brainstorm powers Meydan Racecourse screens

Sunset+Vine will use a Brainstorm Multimedia Aston 7 CG at the Meydan Racecourse complex in Dubai for the current horseracing season which runs through to March 2012, culminating in the Dubai World Cup. The unit was supplied by the company’s UK and Ireland distributor, Storm Broadcast and will drive the world’s largest LED screen, which measures a fairly astounding 112m by 12m.

A second Aston 7 Edit system is also being used to provide information in a digital signage application to other areas within the complex.

DC2 Media’s Managing Director, David Connaughton, who worked with Storm Broadcast to create the graphics package for Sunset+Vine said: “The Aston’s very intuitive interface is simple to use and easy to learn. This enabled us to train up someone with no previous graphics or TV production knowledge to operate the system competently within a very short timeframe.

“It’s also important to point out that the Aston’s ability to import vast amounts of external data, produce it in full 1920 x 1080i HD, and be effortlessly controlled by an external application, are significant benefits.”

Aimed at live TV programming such as news, sports, business, and shopping, the Brainstorm Aston 7 package contains 3D animated text and graphics, on-screen video clips, built-in support for live content feeds, and proven connectivity to external automation systems.