C-level reshuffle for Perform Group as it rebrands

Perform Group has announced a senior personnel re-shuffle and a new brand identity as it looks to focus its efforts on the DAZN sports streaming service

From today the company will be called DAZN Group and will be consolidated into two distinct brands: DAZN and Perform Content.

DAZN will be the consumer-facing division and will include DAZN itself plus Goal.com, SportingNews, and Spox.com. 

Perform Content will be responsible for the group’s B2B activities, providing sports data, news and video services to broadcasters, digital companies and sportsbooks.

Commenting on the changes, executive chairman, John Skipper, said: “We have two enormous growth opportunities but they are distinct from each other. Consequently, we are re-organising to create dedicated management and standalone teams each with a clear and focused agenda and mission. We have an incredible opportunity to exploit significant shifts in sports media to drive great products to sports fans and create a company with ever more influence on the new sports media universe”.

The DAZN Group will be led by chief executive and founder Simon Denyer. He will be joined by a new chief financial officer, Stuart Epstein, who previously served in the same role at NBC Universal.

At the same time, DAZN chief executive James Rushton will take on a wider role as chief revenue officer, responsible for all products, revenue, and marketing.

The chief executive of Perform Content will continue to be Ross MacEacharn. He will be joined by Ashley Milton as Perform Content chief financial officer.

As part of the re-structure, Perform Content will be given more resources and autonomy to invest in its primary products, such as Opta, Watch & Bet, and RunningBall, the company said. 

Denyer, added: “Perform Group has been one of the defining companies of the sports industry over the last decade. The exceptional growth and execution of DAZN in its first seven markets means we need to focus our efforts around our primary growth engine. Our B2B division continues to grow but now is the time for it to have its own separate identity and investment plan. We are delighted that it will continue to use the Perform name.”

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