Edgio announces availability of CMCD reports to optimise video delivery

Edgio has announced the availability of Common Media Client Data (CMCD) reports for its delivery clients to help companies gain better insight into how their streaming services perform across multiple video players.

Free to Edgio customers, these reports provide valuable insight into the behaviour and performance of content and video streams and are delivered with a data latency of approximately 5-10 minutes. By leveraging CMCD reports, Edgio’s customers can make data-driven decisions to optimise delivery, resulting in improved user experiences and reduced operational costs.

The reports provide insight into several key areas of measurement, including video egress, play time, rebuffer rates, average client throughput, average video bitrate and percentage of slow time to first byte (TTFB). They also offer detailed information about the efficiency of video delivery, enabling customers to monitor how effectively content is cached and delivered to end-users.

Additional benefits include real-time monitoring and analytics, enabling customers to respond swiftly to changing streaming demands; and the ability to utilise CMCD data to fine-tune their streaming strategies, reduce buffering and enhance viewer engagement.

“At a time when many companies in the media and entertainment industry are challenged with delivering the highest quality video with fewer resources and reduced cost, the ability to capture and deliver near real-time insights that can improve their viewers’ experience without additional resources is paramount,” said Kyle Faber, senior director of product at Edgio. “We are pleased to bring this new service to our clients at zero cost to help them optimise their video delivery.”