FloSports expands rugby programming with US broadcast of the Autumn Nations Series
FloSports has announced that the company will exclusively live stream elite international rugby tournament, the Autumn Nations Series, in the United States through its FloRugby platform and FloSports app.
London-based Pitch International negotiated the deal with FloSports on behalf of the Six Nations, which now market all Six Unions media rights.
The addition of the Autumn Nations Series significantly expands FloSports live rugby programming and represents a significant investment by the company to enhance the visibility of rugby in the United States.
Taking place over four rounds starting 30 October through 21 November, the series will feature clashes with Southern Hemisphere heavyweights New Zealand, South Africa and Australia aiming to beat the best of the Six Nations on home turf, while visiting teams including Fiji and Japan will also get their chance to take on Europe’s best.
Furthering FloSports’ commitment to rugby, the company also announced that it would have the exclusive North American rights to stream the 1874 Cup featuring Team USA Eagles vs New Zealand All Blacks in a matchup scheduled for 23 October.
Other new rugby programming coming to FloSports and its FloRugby platform include the Women’s Six Nations Championships and the Men’s Under-20 Six Nations Championships starting in 2022 through 2024, along with Team USA Eagles v Ireland in 2022. Combined, these series and matches introduce over 100 hours of additional rugby programming to FloSports, making FloRugby one of the premier digital destinations for live rugby competition in the United States.
“We’re honoured to bring the Autumn Nations Series and the 1874 Cup to international rugby to fans across the United States and put a spotlight on the unmatched talent of these men and women rugby athletes this Fall and beyond,” said Ryan Fenton, FloSports’ director, rights acquisition. “Working closely with our partners at Pitch International and Left Field Live, FloSports will be delivering an expanded rugby offering to a dedicated and ever-growing fan base across the country that continues to seek out quality live rugby content.”
The exclusive broadcast of the Autumn Nations Series on FloSports’ FloRugby platform once again delivers a major win for rugby fans in the United States, following the successful 2020 Autumn Nations Cup. Fans in the United States will again have a number of internationally prestigious tournaments featuring both elite women and men athletes delivered to them on an engaging digital platform.