IBC2023: Amagi to introduce Amagi Dynamic for live production and playout

Amagi will be using IBC2023 to demonstrate how its solutions maximise content libraries and drive better ROI. With the different pathways offered through the cloud, broadcasters and content owners can benefit from deploying unified workflows to cater to a variety of audiences across traditional cable, CTV, D2C apps and FAST platforms. By addressing live, linear and VOD requirements, Amagi’s solutions enable broadcast-grade quality and a cable-like experience across TVs, apps, and connected devices.

At IBC, Amagi will unveil the new Amagi Dynamic live production and playout system, demonstrating its use case mainly for launching pop-up channels for single live sports events. With Amagi Dynamic, content owners no longer need to opt for expensive upfront investments and hardware infrastructure — simply bring up the cloud system for the duration of the event and retire it when the event ends.

The system is said to be ideal for rights owners and holders that want to maximise their content library to create multiple, parallel live events, distribute them to D2C apps and other platforms, add new viewers and generate additional ad revenues. Additionally, Amagi Dynamic enables users to demonstrate immediate ROI, thereby mitigating risk, building confidence and setting a competitive advantage.

Amagi will also demonstrate how the Amagi Cloudport broadcast-grade channel playout platform, combined with its Amagi Live software option, can enable news organisations to achieve streamlined, dynamic and real-time content delivery.

The latest version of Amagi Cloudport simplifies programming and streamlines workflows for broadcast and CTV-led FAST by providing comprehensive programming features, HD/UHD quality, captions, graphics, low latency and flexible redundancy options. The recent enhancements enable efficient single-user operations, faster programming and smoother playout workflows.

Amagi Live, available with Amagi Cloudport, enables users to remotely manage and dynamically produce diverse live event segments — such as news, sports and entertainment — for linear and video-on-demand (VOD) channels, thereby maximising revenue potential. For 24/7 live linear channel operators, especially in news and sports, Amagi Live handles multi-source ingest, low-latency control, precise switching, ad-breaks and real-time advanced graphics. Through an intuitive web interface, users manage single or multiple channels with unique ad and graphics playlists during breaks. 

Unveiled at NAB Show, Amagi’s new unified self-service portal, Amagi Now, will also be in Amsterdam. It provides media companies with comprehensive channel management and monetisation solutions to enhance operational efficiencies and optimise content performance across linear and VOD platforms. As competition intensifies in the streaming landscape, this modular SaaS solution equips content owners and platforms with a critical edge, expediting time-to-market and accelerating revenue generation by automating processes that enhance operational efficiencies.

Amagi will showcase how Amagi Now benefits content partners with streamlined automated content workflows, integrated scheduling and monetisation, a hands-on approach for consistent user experiences and pre-integrated platforms for both linear and VOD deliveries. Key highlights will include comprehensive workflow functionality, enhanced process automation and effortless playout.

At IBC2023, Amagi will also highlight how its strategic partnerships are empowering cloud solutions to improve the creation, management, distribution and monetisation of live linear and VOD. Particularly, the company’s milestone partnership with Imagine Communications yields significant benefits for TV networks and broadcasters.

Together, Amagi and Imagine address critical customer priorities, harmonising cloud-based and on-premises technologies to seamlessly facilitate cloud migration, hybrid operations and orchestration. The integration of Amagi Cloudport into Imagine’s Aviator suite and Imagine’s SureFire into Amagi’s Thunderstorm offering creates a versatile environment for fluid contribution, playout and distribution workflows across broadcast, FAST and CTV audiences. This integration is bolstered by the new Aviator Orchestrator, enhancing orchestration of streams, services, assets and automation within the cloud-based services provided by Amagi.

This collaboration also enhances monetisation through improved advertising capabilities. From a business standpoint, the partnership enables holistic advertising planning, sales and execution for both linear and CTV audiences.

Finally, Amagi will highlight its growing spectrum of FAST 2.0 services, including channel creation, distribution, monetisation, its first-party programmatic ad platform and its content marketplace to launch FAST channels globally. In particular, Amagi will highlight new developments for the next iteration of FAST, including Zslate, a personalised streaming experience where a viewer is never shown or stalled by disruptive ad slates as part of their ad experience.