Magnifi and Linius fuse live and archive content to redefine personalised video streaming
Magnifi by VideoVerse has formed a strategic partnership with Linius Technologies, a cloud-based solution that unlocks the value of video archives with immersive and deeply personalised viewer experiences, to redefine personalised video streaming experiences by integrating AI-driven video technology with video virtualisation capabilities.
This collaboration introduces solutions that merge live and historical archive content, delivering automated, personalised highlights and highly tailored video streams. By combining Magnifi’s expertise in AI-driven video editing and Linius’ advanced video virtualisation platform, users will benefit from a new level of interactivity and customisation in their video consumption.
“The automated highlights market is a well-established market with both Magnifi and Linius seeking to disrupt that market with our technologies,” stated Linius CEO, James Brennan. “Together, the companies will accelerate that disruption and bring even greater value and innovation to customers. I am excited to be working with the Magnifi team on several near-term opportunities and to further integrate our technologies into highly differentiated offerings.”
The collaboration enables Magnifi and Linius to enhance value to customers through bundled offerings that provide control over preferred content directly to the fans. By adding Linius’ Whizzard Portal archive product to its portfolio, Magnifi extends its solution for live content to their clients’ vast archives. With Magnifi’s AI integrated into Linius, AI-generated highlights from large historical archives can be combined with live content. These are then transformed into multiple mobile-friendly aspect ratios through Magnifi’s ball & player tracking AI – offering unique automated fan engagement solutions with personalised video streams.
Customers can also create new revenue streams and monetise data. By leveraging Linius’ Whizzard Captivate product along with Magnifi’s AI-generated metadata, personalised highlights can be generated in milliseconds based on user preferences, enabling broadcasters/OTTs, federations and teams to forge deeper connections with audiences and capitalise on their engagement.
In addition, using the Linius platform to create virtual highlights reduces the need for processing and storage of actual video files. Linius’s just-in-time approach to rendering and distribution of video streams combined with Magnifi’s automated publishing workflows provide customers with operational efficiencies and cost benefits.
“Our new partnership with Linius will allow us to bring greater capability to our customers, unlocking the full value of their live and archived content,” said Vinayak Shrivastav, CEO, Magnifi. “We are excited to be creating the world’s first truly personalised AI-driven automated highlights solution for our customers and their viewers. This unique capability will change the way viewers consume content.”