Mark Keaney joins Greenfly as chief revenue officer

Enterprise SaaS veteran Mark Keaney is joining Greenfly as its chief revenue officer. In his new role, Keaney will be responsible for managing the company’s sales and customer success teams to drive growth globally.

Keaney brings over 26 years of experience spanning business-to-business sales and account management within social media and sports broadcasting. He has a proven track record of success with some of the most well-known global brands in sports, social media and traditional media, including CBS, Viacom, LPGA and Comcast.

Before joining Greenfly, Keaney served as the head of North American sales at Khoros, where he helped brands utilise various social media and digital channels to drive revenue growth. Prior to Khoros, Keaney held a variety of sales leadership roles at enterprise SaaS companies, including serving as director of sales at Sprinklr, global head of sales at SocialSphere and vice president of sales at GMBi.

“Mark has a history of success driving sales and revenue at rapid-growth SaaS firms. He has scaled dynamic customer-focused sales and business teams and led business development efforts for both media and technology companies,” said Daniel Kirschner, Greenfly CEO. “He will be a driving force behind the expansion of Greenfly at global sports and entertainment organisations around the globe. Mark is an inspiring and motivated leader, and we’re looking forward to him steering our customer growth strategy moving forward.”

As CRO, Keaney will work directly with Greenfly co-founders Daniel Kirschner and Shawn Green to win over new customers, manage the sales team, ensure customer satisfaction, and facilitate expansion conversations with the company’s existing sports and entertainment customers.

“Having spent my career in sports, media and marketing technology, I can’t believe how perfect a fit Greenfly is for my experience and interests,” said Keaney. “I am a passionate sports fan and have worked with the MLB, NHL, NBA and PGA at different points in my career. To be able to join this fast-growth environment and work with the biggest global sports and entertainment brands is truly a dream come true. I’m looking forward to helping them attract their next generation of fans by delivering short-form content to their teams, players and broadcasters.”