NAB 2024: Telestream introduces AI-powered tools for rapid content delivery

At NAB 2024, Telestream will introduce a new AI-powered suite of media processing tools engineered to transform how media professionals ingest, enhance and deliver content, optimising every step for speed, quality and efficiency across the media production lifecycle.

The industry’s shift to remote production presents significant challenges for media companies, particularly in accessing high-resolution, mezzanine content. Telestream’s GLIM as a Service, a new cloud-based solution, addresses this challenge by offering instant playback of content in any format through a web browser.

This service streamlines remote content access, eliminating the need for extensive downloads or specialised playback hardware. By enabling quicker access and simplifying the production process, GLIM as a Service not only accelerates production workflows but also significantly reduces operational costs by eliminating the reliance on physical hardware and streamlining content review and approval processes.

Telestream is also introducing a new cloud-based Live Capture as a Service offering that is designed to simplify the live capture of content from any location in real-time, allowing production teams to bypass the traditional hurdles of remote setup and maintenance. With this solution, media companies can overcome the limitations of traditional physical infrastructure, facilitating a faster transition from live capture to broadcast and optimising production workflows. This new flexibility not only accelerates content delivery but also empowers companies to capture and monetise additional content, unhindered by the physical constraints of onsite infrastructure.

Telestream chief product officer Mike Gilson highlights the benefits of this new solution: “The growing need for live content underscores the urgency for faster, more flexible production processes. Live Capture as a Service transforms live content capture by providing cloud-based, instant access, freeing media companies from the limitations of physical infrastructure. This breakthrough not only streamlines production but also opens up opportunities for media companies to capture and monetise more content, meeting audience demand for high-quality, timely media experiences more efficiently.”

Delivering high-quality content that adheres to stringent standards and formats is increasingly challenging for content distributors. Telestream is set to unveil updates to Qualify QC to address these challenges. New features include IMF compliance, enhanced with Netflix Photon support, ensuring Interoperable Master Format (IMF) packages meet critical industry standards, and DolbyE Presence and Dolby Vision Validation, which verifies the inclusion of DolbyE audio and the accuracy of Dolby Vision metadata, guaranteeing top-notch audiovisual experiences. A new tool to screen and flag unsuitable language has also been added, ensuring content suitability for all audiences.

Telestream will also unveil a suite of AI-powered media processing tools, marking a significant advancement in the production and distribution of media content. These solutions are designed to empower production teams, enabling them to produce and distribute high-quality content more efficiently and swiftly than ever before, aligning perfectly with the demands for fast turnaround times across diverse platforms.

By leveraging artificial intelligence, Telestream’s Vantage Workflow Designer automates the configuration of media processing workflows. This drastically reduces manual interventions, streamlines operations, and minimises errors, significantly speeding up the production cycle.

Telestream’s AI-driven QC tools automate the process of ensuring consistent content quality across large volumes of media. This automation supports the delivery of high-quality content at the speed demanded by multiple platforms, eliminating the scalability challenges of manual QC.

The integration of AI also extends to captioning and subtitling processes, making them faster and more efficient. This not only enhances content accessibility and global reach but also ensures that content can be quickly turned around to meet the immediate needs of a diverse and widespread audience.

Understanding the industry’s hesitation towards complex technology adoption, Telestream has focused on making its advanced AI solutions accessible and easy to integrate. This approach lowers the barrier to adopting these technologies, enabling media entities to adapt and innovate quickly.

“I’m excited to announce the launch of our new AI-powered media processing tools,” added Gilson. “These new solutions tackle the industry’s critical bottlenecks head-on, enabling faster, more efficient content production and distribution. When designing these products, we set out to create a new standard for speed and quality. This is a game-changer for media companies striving to keep pace with the rapid consumption rates of modern audiences.”

Telestream is also introducing the Inspect Monitoring Platform, a comprehensive monitoring solution crafted for ST 2110, SRT and NDI protocols. The platform offers a comprehensive solution for continuous media stream integrity monitoring, in-depth issue analysis and strategic optimisation of broadcasting and streaming operations. This integrated approach enables production companies to detect, diagnose and optimise high-quality content delivery across all platforms and protocols, underscoring Telestream’s commitment to excellence in safeguarding media assets from ingest through delivery.

The company will also showcase hybrid content management solutions with Diva 9.

Diva 9 facilitates the smart transition of media assets between on-premises and cloud environments, leveraging intelligent media storage policies, advanced Elasticsearch search functions and comprehensive integrations with MAM, automation and other cloud systems. This approach ensures the secure and scalable storage of valuable content and significantly improves accessibility and cost-effectiveness.

“These innovations reflect Telestream’s commitment to empowering production teams with the tools they need to deliver exceptional media experiences efficiently and cost-effectively, anywhere in the world. We can’t wait to show our customers and NAB attendees what we’ve been up to,” said Gilson.

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