New media consumption intelligence toolkit launched by Ericsson
In a world in which so much video is competing for viewers’ attention — from traditional linear TV to both professional and user-generated content — media players such as content owners, broadcasters, and TV service providers require an analytics solution capable of delivering accurate business intelligence. To remain relevant, media players need to not only ensure their delivery channels are performing optimally, but also understand what their users want, what they value most, and what they don’t need or appreciate.
To provide this business intelligence, Ericsson is launching Integrated Video Insights, a data analysis toolkit that helps media players aggregate and analyse large amounts of data derived from users, video platforms, and networks. Supported by a comprehensive end-to-end framework, the toolkit meets the need for big-data processing that spans all operational, commercial, and customer care aspects of the media business.
Using Integrated Video Insights, media players can improve their content commercialisation strategy, identify the investments required to increase average revenue per user, and ensure their content is consumed under optimal conditions.
Jean-Philippe Poirault, Head of Consulting and Systems Integration, Ericsson, says: “As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business. They need to understand and improve everything from the quality of their service to their customers’ content preferences and quality of experience.
“With Integrated Video Insights, they can anticipate future operational needs, respond quickly to real-time issues, implement advanced, proactive customer care flows, and ultimately make better business decisions.”