Noëlle Prat joins BCE to further develop Media-as-a-Service offering

BCE has named Noëlle Prat MaaS sales and business development manager. In this role, Prat will contribute to the development of the company’s Media-as-a-Service offering, which gives customers a comprehensive range of media solutions, products and services through a centralised platform.

Prat’s deep understanding of technological challenges and her consultative approach in recent years have enabled her to successfully transform operations and products to reach new markets. As a change facilitator, she excels in bridging the gap between evolving technological offerings and customer needs, thus providing invaluable support to the company and its clients.

As co-founder of business development agency Mediakern, Prat has been a driving force in strategic initiatives within the TV, media and tech sectors across European and MEA markets. During her time at Mediakern, she has significantly enhanced organisational performance and fostered growth opportunities.

Prat excels in ensuring customer success, transitioning to cloud operations, and steering product roadmap development using agile methodologies. She’s adept at propelling business growth and providing comprehensive consultancy services, including go-to-market strategy and business development. Her expertise extends to strategic partnerships, market entry facilitation and operational efficiency enhancements.

Frédéric Fiévez, BCE COO, stated: “We are very pleased to welcome Noëlle whose expertise in cloud transition, supply chain and product development will be instrumental in further enhancing our Media-as-a-Service offering. Her proven ability to facilitate change and drive business growth will undoubtedly benefit both our company and our clients.”

Prat said: “I am delighted to join the BCE team, and to take part in the development of the Media-as-a-Service ecosystem. In a promising though challenging technology landscape for media players and content owners in general, BCE can more than ever play its trusted partner role in providing best-of-breed solutions and services. I’ll leverage my experience to build a compelling proposition to onboard clients and partners with us on this exciting journey.”