Pixotope Fly unlocks industry-first zoom capabilities for tracking AR, XR and virtual studio workflows

In an industry first, Pixotope has added zoom capabilities to its through-the-lens (TTL) camera tracking software solution Pixotope Tracking – Fly Edition (Pixotope Fly). This first-of-its-kind solution gives broadcasters and content creators access to zoom capabilities beyond the current limitations of one fixed lens position on drones and other cameras, enabling more dynamic shot composition for augmented reality (AR), extended reality (XR) and virtual studio (VS) workflows. it is also said to offer greater simplicity during live broadcast events, whether they’re indoors, outdoors, or in the studio, and enhance content quality and production efficiency with the ability to zoom in and out of a space without physically having to move the camera closer or farther away.

“We’re not known to back down from a challenge,” said Gideon Ferber, senior vice president of product at Pixotope. “The subject of adding zoom capabilities to markerless TTL camera tracking has long been thought to be impossible, until now. With the ability to zoom, users experience the creative freedom to capture more dynamic and engaging shots while still enjoying the same streamlined setup and operation that Pixotope is known for. With the introduction of this capability, we’re opening up new creative possibilities and delivering greater operational efficiencies in the process.”

With Pixotope Fly, broadcasters are given an accessible out-of-the-box tracking solution to incorporate AR graphics indoors, outdoors, or in studio environments with precision and flexibility. Thanks to its advanced computer vision technology, the TTL tracking solution uses visual feature points such as geological formations, tree patterns, or architectural details to dynamically anchor the AR graphics and create a virtual point cloud reference system that adapts seamlessly to changing conditions. This effectively eliminates the need for tracking hardware, such as physical markers, camera and lens encoders, and the associated costs that come with them.

 “As we continue to push the boundaries of what’s possible, the addition of dynamic zoom capabilities to Pixotope Fly marks a pivotal advancement; we’re empowering operators to explore new creative horizons while reducing costs and enhancing tracking stability. In the process, we’re setting a higher standard for audience attraction and engagement,” concluded Ferber.