Qvest’s Trade4Sports partners with Eintracht Frankfurt

Trade4Sports and football club Eintracht Frankfurt have agreed a multi-year partnership to further enhance advertising processes through digitisation and automation. With the agreement spanning over the next 5.5 years, Trade4Sports is set to be one of the driving forces behind the digital solutions of the club.

Qvest has held a stake in Trade4Sports since 2022. Their jointly developed software-as-a-service products enable sports clubs to significantly increase their revenue from perimeter advertising through digitisation, professionalisation and extended marketing options.

The T4S Marketing Cloud is the core product in this multi-year partnership and provides support for important digital processes such as advertising handling, media asset management and playlist planning for Eintracht Frankfurt at the Deutsche Bank Park and other venues, including the U21s home, Ahorn Camp Sportpark in Dreieich, and Stadion am Brentanobad.

Clubs and leagues benefit from the T4S Marketing Cloud as it adapts to existing workflows. More features, such as a remote operator and AI-generated playlists, will become an integral part of the T4S Marketing Cloud before the start of the 2024/2025 football season. In combination with an embedded and full-featured playout solution, this enables dynamic playout of advertisements on LED perimeter boards and ribbons, with the option of extending and synchronising other signage and screen solutions in and around the stadium. One major benefit is flexibility: playlists can be altered, remarketed, or adjusted on-the-fly, even during the heat of the game.

Arnfried Lemmle, director sales and marketing at Eintracht Frankfurt Fußball, said: “The future is dominated by digital processes – with the T4S Marketing Cloud, Trade4Sports has managed to digitise and automate many manual processes in the club and towards the customer. This saves us a huge amount of time and effort internally and is therefore a useful development step for us as a club.”

Frederic Komp, co-founder and managing director at Trade4Sports, said: “We are delighted with the trust placed in us by Eintracht Frankfurt. When a top European club like Eintracht Frankfurt recognises the benefits of the T4S Marketing Cloud in its day-to-day work, it’s an amazing achievement for Trade4Sports.”