Vizrt introduces AR graphics in the cloud with Viz Arena 5.2 

Vizrt has announced that Viz Arena 5.2, its image-based sports AR graphics and virtual advertising solution, is the latest live production solution to be added to Viz Now, the company’s automated deployment tool that breaks down the barriers to cloud.

Powered by Viz Engine 5, Viz Arena 5.2 is the first live hyper-real 3D graphics and virtual ads solution to provide customers with a premium AR experience in the cloud.

“Simply ingest an NDI stream of a game into your cloud instance and add virtual graphics – it really is that simple,” said Ulrich Voigt, global head of product management at Vizrt. “This is extremely interesting for revenue-enhancing use-cases such as virtual ad insertion, and the inherent scalability and simplicity of the workflow reveals the promise of Vizrt’s cloud-first, NDI-native live production strategy.”

Viz Now enables easy deployment of 4K switching, broadcast-quality overlay graphics, audio mixing, intercom and – with the release of Viz Arena 5.2 – AR graphics, at the click of a button, and in under 15 minutes.

According to Vizrt, Viz Arena sets a new standard for cloud-based production efficiency, simplicity and speed, enabling easy insertion of live AR graphics, live image-based camera tracking and advanced AI keying that means sports broadcasters and rightsholders are up and running in minutes.

Voigt continued: “With NDI at its very core, Viz Arena gives our customers the opportunity to move into IP video production and experience all the flexibility it offers, including the many ways to scale up productions and deploy their operators to suit any need.”

In addition to cloud support, Viz Arena can also be deployed on-premise, so users can select the optimal production workflow.