Wohler promotes Edel Garcia

Wohler Technologies has announced the promotion of Edel Garcia to vice-president of worldwide sales for the RadiantGrid New Media Automation Platform business line. In his new role, Garcia will focus on leading an established team of sales professionals in further raising awareness and adoption of Wohler’s RadiantGrid file-based workflow solutions for applications including transcoding, standards conversion, loudness correction, quality control and file distribution.

Carl J. Dempsey, Wohler president and CEO, commented: “Edel’s 25 years of experience and success in the media enterprise market, along with his extensive experience with file-based solutions, makes him a key asset in our business growth initiatives. We have a fantastic and committed group of professionals on our team, and we need a strong, experienced, and dedicated leader to help that team grow. Edel is that leader. We are excited to have him leading our RadiantGrid file-based business.”

Garcia joined Wohler in September 2012 as director of sales for Central and South America. He previously served as director of sales, Latin America, for Avid, where he was responsible for sales of the company’s professional product line. Prior to that, he served as vice-president of sales, Latin America, for Leitch. At Sony Business & Professional Latin America, Garcia held roles in engineering and, later, in senior sales management.

“Wohler is in a great position to capitalise on the explosive adoption of file-based workflows and to meet the requirements that operational shift brings to media enterprises, which now must manage and process a multitude of file formats, address new workflow requirements, and adapt to changing business models,” said Garcia. “I’m excited to take on this new challenge and to execute our growth strategies as we build the business for long-term success.”